Athletics Meeting

2017-10-02

In marketing activities Ice Group company focuses mostly on ice cream business related events, to obtain the best possible commercial result. 

In Silesia, a region typically related with heavy industry, i.e. coal mining, metallurgy, we represent a completely different sector - food industry. Our business activity is related with the production of equipment for industrial ice cream manufacturing, which is quite unique in this region. From this perspective, it would be completely unreasonable for us to engage in promotional event at a local scope, as they do not have any direct influence on our commercial result. 
There is, however, one exception - Rybnik is Our City. It’s a city we work in, the city we identify with. Rybnik is a city visited by our Clients – guests invited by Ice Group to participate in machine shows, pre-shipment tests and other events, related with procedures which are part of executed contracts.

From this point of view, we feel enough motivation to invest in the future of our city, as what better way of shaping it, than by children, by youth, soon-to-be adults, properly prepared to “pick up the baton”. Therefore, we think it is very reasonable of Ice Group to engage in the sponsorship of educational and sports events, organized in Rybnik and directed at children and youth.
We encourage other companies from Rybnik to similar initiatives. By publishing on our website a photo relation from the sponsored event, we hope to draw attention of other potential sponsors.

Leszek Arkadiusz Geratowski
President of the Board and Commercial Director